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FMOQ representative

Le Médecin du Québec magazine

Looking for ways to reach family physician?

Le Médecin du Québec magazine is the best choice for ad placement.


This official publication is a monthly French-language publication that has been around for over 50 years. Launched in June 1965 by the Fédération des médecins omnipraticiens du Québec (FMOQ), it is an educational tool for family physicians.

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Le Médecin du Québec magazine FMOQ
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Le Médecin du Québec is an indispensable reference for Continuing Medical Education (CME) in Québec. Through its Department of Professional Development, the FMOQ is a major CME provider accredited by the Collège des médecins du Québec. After reading an education article, completing the post-test allows family physicians to obtain training credits.

The FMOQ’s formal and sustained commitment to provide its members with relevant, high-quality continuing education.

To obtain editorial themes of next issues, CLICK HERE (in French).

Circulation:

10,000

printed and electronic copies

12

issues per year

Awards and honours

Kenneth R. Wilson Awards

Our journalist Ms. Élyanthe Nord received many Kenneth R. Wilson Awards (called Canadian Business Media in 2016).

Quintiles IMS Award

Authors of Le Médecin du Quebec have won these two annual awards for several years, which are presented for the publication of articles on the appropriate use of medications.

Design Communications Award

In 2014, the new layout of Le Médecin du Québec, won silver in the section “Federation— Scientific Magazine” at the ASTRID Awards, through Pénéga, the agency that designed its new visual identity

THE OFFICIAL PUBLICATION

Le Médecin du Québec magazine

2,747 responding physicians on average per month in 2021.

5,189 different physicians in the year.

32,996 post-tests taken during the past year.

Le Médecin du Québec magazine FMOQ

Readership:

60%

Women

40%

Men

100%

Family physicians billing the RAMQ
receive Le Médecin du Québec

74%

Family physicians under 60 years old
Main fields of practice of
family physicians in Québec:
Office, FMG, CLSC, Inpatient, Geriatrics, ER, Home Care, Palliative Care, Rehabilitation

1

field of practice

> 2

field of practice

Reader's evaluation

What also emerged from the survey is that Le Médecin du Québec and its website are highly appreciated and used as a reference by the physicians.
Readers’ engagement with the content of Le Médecin du Québec is incomparable!
Le Médecin du Québec magazine FMOQ

Electronic media

85% visit the magazine website.

Reasons for visiting the magazine website

67% to contribute to their continuing medical education.
66% to answer a clinical question emerging from their medical practice.
26% to stay up to date on the union news concerning the FMOQ.

Print magazine

  • 85% of physicians read the magazine within one month of receiving it.
  • Half of the readers surveyed read all 12 issues per year.
  • 75% of them read at least 9 issues per year.

The average time spent reading an issue is estimated to be 1 hour 37 minutes, an unprecedented amount of time!

97%

believe that the magazine is important for their medical practice and helps them make more accurate diagnoses.

95%

believe that it influences their choice of treatment.

98%

appreciate the magazine as a whole.

98%

recognize the credibility of the elements found in the magazine. An aid in diagnosing and prescribing various treatments!

Three quarters

of readers pay attention to advertising content.

54%

believe that the ads in the magazine are relevant.
The only publication that has not reduced its content or print frequency despite the drop in advertising prevailing over the past few years.
Online survey from January 24 to February 3, 2020, of all FMOQ members (1,028 respondents).
The FMOQ commissioned the SOM to conduct an external noncomparative study designed to measure the readership and appreciation for Le Médecin du Québec, all platforms combined.
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Electronic Media​​

E-newsletter​​

This e-newsletter is sent monthly to inform physicians that the magazine is available.

Statistics
Average circulation: 8,412 copies
Average opening rate: 73%
Average click rate: 13%

Le Médecin du Québec tablet edition​

Add interactive advertising in the tablet edition!
Ask to see our sample dynamic ads.
Get the price list
Electronic media Fédération des médecins omnipraticiens du Québec

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